Taylor Nation, Taylor Swift’s marketing team, recently sparked excitement with a tweet asking for Valentine’s Day gift ideas.
Fans on Instagram and TikTok quickly speculated that this might hint at the announcement of Reputation (Taylor’s Version), noting the significance of the date 1/23, often associated with the “1… 2… 3… let’s go” chant linked to Delicate during her concerts.
However, instead of a re-recording reveal, the team unveiled a limited-edition Lover cardigan. Priced at $70, the pink-and-white heart-patterned sweater was available for only 72 hours or until supplies ran out.
It joins a collection of merchandise inspired by Swift’s albums, including Folklore, Red (Taylor’s Version), 1989 (Taylor’s Version), Speak Now (Taylor’s Version), and Midnights.
The focus on Lover merchandise comes ahead of Valentine’s Day. Earlier this month, Swift’s team also re-released the Lover (Live From Paris) heart-shaped vinyl. Selling out within an hour, it quickly climbed to No. 1 on the Billboard Top Album Sales chart, making it her 15th No. 1 album.
This milestone places Swift ahead of Jay-Z, who has 14 chart-topping albums, further cementing her status as one of the music industry’s most successful artists.
