The article reflects on the nostalgia surrounding Kmart’s iconic “Blue Light Special,” taking readers on a journey through the store’s history.
Founded in 1899 as the S.S. Kresge Company by Sebastian Spurling Kresge, Kmart began its journey by partnering with retail giant John McCrory before becoming an independent entity.
From the 1920s to the 1960s, Kresge expanded steadily, but the real turning point came in 1962 when Kmart opened its first full-sized store in Michigan, marking its entry into the large-scale discount market.
As competition with Walmart intensified, Kmart introduced the “Blue Light Special” in 1965 to capture shoppers’ attention.
When customers heard the announcement, “Attention Kmart Shoppers,” they rushed to designated areas for special discounts, creating a thrilling shopping atmosphere.
Kmart’s growth continued, with the company opening a record 271 stores in a single year by 1976.
The article also highlights Kmart’s collaborations with celebrities like Jaclyn Smith and Martha Stewart, showcasing its influence in retail.
Ultimately, it celebrates Kmart’s significant impact on the shopping experience, reminding readers of the excitement and adventure that came with finding a great deal at Kmart.
