In June 2020, Quaker Oats announced it would retire the Aunt Jemima brand, acknowledging that it originated from racial stereotypes.
To support racial equality, the company decided to rebrand, with Kristin Kroepfl, VP and CMO of Quaker Foods North America, stating that reviewing brands to ensure they reflect company values is essential to this commitment.
Recently, rumors have circulated about a possible Aunt Jemima comeback in 2025, fueled by consumer interest.
These rumors began on Facebook through satirical pages like ALLOD and The Dunning-Kruger Times, which often share humorous, fictional content.
Posts from these pages referenced fictional sources like “Derek,” who supposedly heard the news from a friend in distribution. This playful storytelling led to widespread speculation.
According to Snopes, there’s no factual basis for Quaker Oats reviving Aunt Jemima. For now, Aunt Jemima products will remain under the Pearl Milling Co. brand.
