Rapper Snoop Dogg, whose real name is Calvin Cordozar Broadus Jr., has become an unexpected star at the Olympics, charming fans with his humor and distinctive style.
At 52 years old, Snoop Dogg has been seen in various costumes, trying pole vaulting, and cheering on athletes. His appearances are not just entertaining but also lucrative. He is reportedly earning a substantial amount as an Olympic commentator.
Snoop Dogg is in Paris working for NBC, which secured Olympic broadcasting rights through 2032 with a $7.75 billion deal. Partnering with veteran commentator Mike Tirico, Snoop Dogg adds his unique flair to events like fencing and horse riding. He also interviews Olympic icons like Michael Phelps.
Young entrepreneur Henry McNamara recently revealed that Snoop Dogg is earning $500,000 per day for his Olympic role, according to NBC executives. Over the 16 days of the Games, his earnings could reach $8 million, not including bonuses. An NBC employee even mentioned he could make up to $15 million with TV ratings bonuses.
Sat next to an NBC exec at dinner, he said Snoop gets paid $500k a day plus expenses to be here promoting Olympics. From Gin and Juice to a few million to be a celebrity at the Olympics – what a world
— henrylmcnamara (@henrylmcnamara) August 4, 2024
NBC’s ratings have surged, with a 79 percent increase from the Tokyo Games, largely due to Snoop Dogg’s influence. NBC producer Molly Solomon praised Snoop Dogg as the “ambassador of happiness,” noting his ability to attract a new audience.
While many fans support his earnings, some criticize the disparity between his pay and that of the athletes. Critics argue that athletes receive minimal compensation and face poor conditions, while Snoop Dogg’s paycheck is seen as excessive.
In contrast, U.S. athletes are awarded $38,000 for gold, $23,000 for silver, and $15,000 for bronze medals. They may also get additional prizes from private companies and governments. Notably, U.S. gymnasts in the trials receive no payment, and athletes don’t earn money just for participating in the Olympics.
